In modern world, culture brings International Business to home! How?
Culture Shaping the International Marketing
The need of consumers around the globe is becoming more and more day by day which is helping in the growth of domestic businesses at the international level. These businesses require global marketing strategies to make them successful with the people of other regions. What factor makes it possible for domestic businesses to succeed in the global market?
Culture is one factor that will either take you towards success or failure. Culture makes a great influence on global marketing plans such as product design, branding, promotion plan of action, and distribution. Therefore, it is necessary for both international and domestic businesses must take an avid interest in learning about the local and foreign cultures.
It is also recommended that the businesses allow their employees to study the culture of the region they want to expand their business to. Organize seminars, workshops and make it fun, not the obligation to learn about the different cultures of the world.
This kind of positive behavior will result in the professional and personal growth of a person. The diversity will make them knowledgeable about the consumers’ needs and preferences and increase the revenues of the companies.
Culture shapes the outlook of marketing on a global platform. Culture plays a mandatory role in defining the mindset of the consumers when they want to purchase the products. Marketers need to study the region’s market where they would like to expand their business.
Marketers ( domestic and international both) who fail to meet the cultural needs of their consumers are at the risk of having failed business. The cultural criteria that grow the capital in the international market are:
- Etiquettes and gestures
What is Culture?
As we grow up, cultures and mannerisms play important roles in our daily lives and help us become the person we will be. They allow us to connect with our roots no matter where we are in the world. This is why we have gotten to meet, adapt to and learn about our cultures since childhood.
It is also a form of self-identification that makes us human, just as is our ethics and work. Different cultures introduce us to other parts of the world and make us realize if we relate to them. The existence of culture affects the business world in the same way.
So, how does the knowledge of people’s culture benefit us in expanding our business to the international market? What type of profit will it bring to our enterprise? And How?
How does it impact global businesses?
Global economics stresses the importance of culture in international business. Business ideals, norms, social manners, and customs are critical to seeking and understanding the visceral part of a country’s society.
It reveals your practical side and improves your company’s visibility with locals in the region because of your vast knowledge and familiarity with their culture.
You ascertain that your attitude in a professional environment is what distinguishes you from the crowd and gives you a deserved respect for people because it makes you understand what is expected from you in a professional setting.
How does communication play a role in increasing business values?
Whenever I am interacting with international businesses and markets, the first thing I keep in mind is the importance of communication. Being capable of speaking comfortably and confidently and being able to make your presentation and services understandable for the other person is key to success.
In the absence of effective communication, it may be easy for people to disregard your ideas, leading to negative consequences. Your offer or strategy may be pushed aside by the employees of international companies if they cannot perceive your suggestions and plans.
Effective communication is not just about speaking and writing well, it is about how well you talk, and the tone you use when communicating with international clients and business partners for instance people in Japan are soft-spoken so it’s only natural that they would use soft tones when you communicate with them.
The use of gestures and etiquettes can also help you get your business into the international market by promoting their mannerisms and customs in how you present your products or services, which is good for impressing and making natives curious about your business.
Professional etiquettes are necessary to show you the sense of responsibility that comes with people bailing from different parts of the world. People in some parts of the world are okay with using their first names in the workplace, but in other parts of the world, everyone refers to one another by their titles and surnames.
Religion’s Impact on International Business
As an integral part of the various cultures of the world, religion also plays a role in marketing businesses in global trade. Consumers’ beliefs about religion are evident in the way they purchase goods or operate their businesses.
Companies and firms operating internationally, or enterprises looking to expand globally, must not disregard or ignore the religions and cultures of their clients. This can be a very important factor in the planning of marketing strategies to increase the chance of a successful launch and to bring in a lot of business.
In many religions, the holiday seasons have been seen as the perfect time to give gifts and invite family and friends to extravagant dinners. Therefore, it is important to learn about the customs of the festivals of other cultures.
Global enterprises should take advantage of the custom played during these festivals in their marketing strategies, for instance during Christmas, St. Patrick’s Day, and Thanksgiving in western culture, and during Ramadan and Muharram in the Muslim religion. Diwali is an occasion during which most Indian businesses are profitable.
You define culture as to how others conceptualize you as a person with qualities that enable you to exist in the world. Culture discloses your surrounding, your upbringing, and your spirituality, it documents your work ethic and reveals your social interactions.
edited and proofread by nikita sharma