Top 10 Best Mobile Beauty Apps in India in 2022

Top 10 Best Mobile Beauty Apps in India in 2022

Beauty begins the moment you decide to be yourself. 

Everybody wants to be beautiful. All of us have some set image of beauty in our minds that we wish to achieve. The idea of beauty has evolved colossally in this century. To some people beauty simply means external looks; for others, it is more about the confidence that beauty radiates. 

Over some time, the concept of beauty has evolved colossally. In the older days, the idea of beauty was simple. People used homemade products to add more glitter but it was never a competition. 

Now, we are living in a technologically driven world. We all are running a race; a race of becoming better than everybody else. 

Everything is accessible to us, starting from the pictures of models we want to look like and the products they are using. 

The beauty industry of India- 

India is a developing country. People of the country are experimenting and adopting new trends. One of those recent trends is – Beauty. India is a major consumer as well as producer of beauty products. The beauty industry is a booming industry and the increasing digitalization has promoted it heartily. 

Girls and women belonging to all age groups are active participants in this trend. Little girls of 4-5 years might not know the alphabet but know what mascara is. Kids tend to learn from adults. These kids drive their inspirations from their mothers or sister by looking at them while using numerous makeup products every day of their lives.

Women are assumed to be spending a big deal of their salary on beauty products. Women and fashion are considered inseparable. But with changing time, this deprecatory notion about women and beauty has evolved. 

Now women are coming up and defending their ‘right to live their lives on their terms.’ In today’s time when everything is judged at its face value, It becomes important to look presentable.

If red lipstick is helping a woman feel confident, what is the harm? 

How Digital media has aided the beauty industry.

Now, the world lives on Instagram. Whatever new happens around the globe, you get to know about it via Instagram. 

The beauty industry has also blossomed with this digital revolution. There are so many beauty content creators who promote the idea of beauty and normalize the usage of a wide range of beauty products. 

Their day starts with a morning skincare routine which includes a cleanser, toner, moisturizer, face masks, and whatnot. All this is the pre-makeup regime. It is followed by a full face makeup tutorial which ends with a nighttime skincare routine.

When you look at the flawless, glowing, and smooth skins of these beauty influencers you do get attracted to the idea of following their routines and end up buying several of the products. There are influencers like

• Malvika Sitlani,
• Kritika Khurana,
• Mrunal Panchal,etc.

who post daily about various beauty products. They have millions of fans following on Instagram and YouTube making them an active advertiser of the beauty industry.

 

How the beauty industry has changed over time-

Earlier beauty products were a luxury for the middle class. We all must have heard our mothers reminiscing their times when there were no Blushes or foundations. They used to apply Gram flour and turmeric for better skins. 

Beauty parlors were a destination on their own. Only when women were to get married did they use the services of a beauty parlor. But now, there is a beauty salon on every corner, it is much more accessible. The reason for this change is the taboo associated with the concept of makeup and women are changing manifold. 

Now, to ease this revolution, the internet has brought many ‘Beauty mobile app’, where you can choose from a plethora of beauty products. Today, we have a list of ‘Top 10 mobile beauty apps’ for you to make the process easy

 

1. Nykaa: Beauty Shopping app-

It is an online app for makeup, hair care, perfumes, beauty appliances for men and women. They have over 1 lakh beauty products along with 900+ brands for their customers. They have an assorted range of products starting from affordable to luxury. 

Nykaa is one of the  leading ‘mobile beauty apps’. It offers you makeup products, Perfumes, Beauty Supplements, Haircare products, Maternity stuff, accessories, etc. 

This mobile beauty app also offers a good discount and has a user-friendly return policy as well. It has been downloaded more than one crore times from Google Play store and has an impressive rating of 4.6 stars. 

 

2.MyGlamm: Shop Makeup Products and Beauty Cosmetics-

This beauty mobile app offers you a’ virtual try-on’ feature. You can use this feature to see how a specific shade of lipstick will look on you.

Besides selling the makeup products they also offer free makeup courses where you can learn from famous Bollywood makeup artists. Other than that, if you are a Shradha Kapoor fan, they have also started this advertising idea where you can buy the products which this actress uses. 

They also sell cruelty-free makeup products which have extra minerals to add more glow to your skin, as mentioned on their website.

 

3.Purplle online beauty shopping-

This is an advancing beauty mobile app that offers you beauty guides and makeup tips along with your shopping. They sell wide-ranging beauty products and brands like Lakme, Maybelline, Mamaearth, Michael Kors, etc.  

This app also propounds a 12-month free Purplle’s Elite club membership where you can get your beauty advisors, extra discount, free shipping, etc. 

This  mobile beauty app has also added a new live-streaming feature where you can talk to your favorite influencer and learn all about the discussed products.

 

4.Beauty Bay-

This leading  mobile beauty app has a profusion of beauty products covering all the national and international brands. You no longer have to wait for your distant cousin to come to India to bring you international brands. Now you can buy them with the help of this mobile beauty app. Although you still pay for customs, it is a smooth procedure as the app suggests.

This app alerts you about new trending products and saves your favorite products for you. This beauty mobile app has been downloaded more than 5 lakh times and is emerging as a tough competitor in the beauty industry.

 

5.Maccaron- Skincare community and shopping-

We all are well aware of the craze for Korean products. With the increasing accessibility of OTT platforms, the love for K-dramas and K-pop artists is increasing among Indians. Korean artists with smooth, shining skin and fashion sense have become role models to many Indians. 

Indian women are specifically looking for makeup products used by these artists to look like them. This is the reason that Korean makeup products are very much sought after. They are not easily available on Amazon or Nykaa.

This mobile beauty app is dedicated to Korean products. They sell top brands like COSRX, Goodal, Benton, etc. along with many other brands. 

They have skincare, haircare, bath and body, mom and baby, and men’s grooming products.

6.SUGAR Cosmetics: Buy Beauty Products Online-

One who has heard of makeup must have heard of SUGAR cosmetics. Now all the products of this brand are available on their mobile beauty app called SUGAR Cosmetics. 

This brand offers you an extensive range of cruelty-free products.

This mobile beauty app offers you a hassle-free shopping experience with no delivery charges and easy returns. They have a wide range of beauty products including stylish lip colors, eyeshadows, boldface makeup, beauty kits, and haircare.

This app provides you with 1000s of reviews so that you can make a wise decision before buying a product. If you are a sacred follower of this established brand, you must have this app on your phone as it makes the process of buying fairly easy. 

The beauty mobile app has been downloaded more than 10 lakhs times and has a splendid rating of 4.5 stars.

7.Boddess: Buy Cosmetics, Makeup. Beauty Shopping app-

This is a premium mobile beauty app that provides you with an extensive range of products to choose from. The app is home to many national and international brands as well. 

This mobile beauty app uses the latest AI and you can choose the right product depending on your skin tone and facial features. You can make use of their ‘Virtual try on’ feature to buy more suitable products.

This mobile beauty app comes equipped with the latest news and trend related to fashion. You can explore all these new trends, and advice and bring out the diva in you. 

This emerging beauty revolution has been downloaded more than 5 lakh times and has a magnificent rating of 4.0 stars.

8.Foxy-Beauty and Makeup Shopping-

If you are new to this fashion game and feel clueless. If you feel that there are many products and you are confused about what is best for you. Relax! This mobile beauty app got your back. 

This is an AI-based app that detects skin and hair types to suggest products. All you have to do is click a selfie-and let AI do its magic. 

This app suggests products on your choice of ingredients like Vitamin C, Aloe Vera, Retinol, Hyaluronic acid, etc. The products are claimed to be 100% natural and authentic.

 

Another fascinating feature of this app is that it is also environmentally friendly. They use zero plastic packagings and will reuse your old plastic makeup bottles. 

SO, you are not just buying makeup for yourself but also encouraging sustainable growth of the environment.

9.Buywow India-

You must have heard of WOW makeup products before. Now they have introduced this mobile beauty app to make the purchase easier. 

WOW is a nature-inspired beauty product range. Their products are free from many chemicals like sulfates, silicone, artificial colors, etc. as claimed by their website. The products are medically tested and are said to give you healthier skin.

This app has already been downloaded more than 10 lakh times and has an impressive rating of 4.6 stars.

10.Mamaearth-Natural beauty and baby product store-

If you are on any social media site, it is impossible for you to not come across this brand. Many influencers and YouTubers are promoting this brand while offering you irresistible discounts. 

The brand has also launched its mobile beauty app to make it easier for its customers to purchase. They claim to be natural and have zero usage of harmful chemicals. They have a variety of skincare, haircare, face care, etc.

They use natural products like onion-based hair oil, Bhring Amla, tea tree oil, etc. in their products. They also plant a tree in your name whenever you purchase from them. 

The most astounding fact about this app is that it has been downloaded more than 50 lakh times which is exponentially high compared to other beauty mobile apps.

 

 

Changes in Beauty Industry-

Earlier, beauty or makeup was limited to women. They were the ambassador of all these products. Men on the other hand were made fun of if they wanted to take care of their skins. Men are stereotyped as rough and muscular and blemishes or marks were supposed to add to their manliness. 

Now, in this century, things are changing a bit. Men are also coming forward and promoting these makeup products. It is no longer limited to Shahrukh Khan advertising for ‘Fair and Handsome’ or some other actor promoting a ‘Hair Gel’.

There is more to men’s grooming than that. Many social media influencers like-

•  Ankush Bahuguna
• Shantanu Dhope
• Sidharth Batra

 are breaking the stereotypes and accepting makeup and fashion openly. 

Many of them have YouTube channels as well as an impressive fan following. They use their platform to break the stigma and promote beauty products. 

There are brands dedicated to men’s beauty like 

• ALTR LONDON MEN’S MAKEUP, 
• DIOR BEAUTY FOR MEN, 
• STRYX MAKEUP FOR MEN, etc. 

It is no longer taboo as makeup is a personal choice and every individual should have the right to make it.

 

Conclusion-

The beauty industry is a fast-emerging business. It is estimated that by 2025, it will be a 189 billion dollars company. With the changing times and increased accessibility, the beauty industry has only profited. This trend is going to continue in the coming years.

But one should never forget that using makeup products should be an idiosyncratic decision. Makeup or no makeup, it should be one’s own choice. We should encourage more beauty positivity. 

Remember, everybody is beautiful in their way and all these products only enhance that beauty.   

Edited and published by Ashlyn