The Indian roads were adorned by the first car ever in the year 1897. Around 43 years later, the inception of the automotive industry was witnessed in India. In the year 1942, Hindustan Motors was established. Hindustan Motors, majorly known for their car Ambassador, became a favorite soon.
Three years later, Jehangir Tata, son of Ratanji Dadabhoy Tata founded the Tata Engineering and Locomotive Company Ltd. (TELCO). The firm was into the locomotive manufacturer. In the year 1954, TELCO joined hands with the German automotive company Daimler-Benz and entered the commercial vehicle segment. Soon after their arrival, Tatas started dominating the commercial vehicles market.
In the late 1900s, they felt the need to expand and discover the passenger vehicles sector too. They brought out the Tata Mobile range of pickup trucks. They expanded the scope with Tata Sierra in 1991, and in the next year, they launched Tata Estate, a car that could be categorized as a passenger vehicle.
A couple of years later, Tata introduced Sumo and Safari in the markets. Sumo and Safari are still considered Indian SUVs. Those heavy appearances and those dynamics are deemed unmatched even today.
Tata Motors is known for understanding the market needs at their earliest and responding to them, catering to all of them. It began in the year 1998 when Tata launched Indica.
Indica was Tata’s first premier hatchback car. Opened to criticism, Indica became a crowd favorite because of its economy, low maintainance and fuel efficiency. It became one of India’s most sold vehicles. This tremendous success induced Tata Motors in revamping Indica, giving birth to Indica V2, a car that was a bit more stylish and improved. V2 got loved too. 2004 was the year when Wall Street got a new listing: Tata Motors, thanks to the new chairperson, Ratan Tata.
Tata Motors, and Tata Group in general, attained unmatched heights under the onus of Ratan Tata. Tata Motors augmented their portfolio by adding names like Daewoo, Hispano Carrocera, Marcopolo, etc.
In 2008, Tata Motors shook the world when they acquired Land Rover and Jaguar from Ford Motors. Land Rover and Jaguar are two of the most luxurious car manufacturing organizations all over the globe. Tata Motors’ procurement of these two car charismas was like the roar of a lion.Their popularity is undoubtedly jaw-dropping. In the year 2016, the 1955 Jaguar D Type was sold for a whopping amount of $21Million at an auction followed by the 1953 Jaguar C Type which was sold for $13Million. Jaguar F type and Jaguar I-Pace are some of the leading and most expensive Jaguars.
Similarly, Land Rover Defender is one of the best sellers of the brand. Multiple numbers of Land Rover Range Rover classics including, Land Rover Range Rover Velar, Land Rover Range Rover Evoque and Land Rover Range Rover Sports are some of the most expensive and the best sellers of the brand that bring in huge revenues for the company.
The following year, Tata assumed full ownership of Hispano Carrocera. Tata Motors brought onboard international football sensation, Lionel Messi, as their brand ambassador for passenger vehicles, and Bollywood superstar Akshay Kumar as their brand ambassador for commercial vehicles.
Speaking of Tata Motors today, their market capitalization is $4.5 billion. Some of their best cars in the Indian market are Tiago, Tigor, Safari Storme, Nexon, Altroz, Harrier, etc. And how can we forget the car worth Rs 1L – Tata Nano. Nano fulfilled the dreams of many Indians who aspired to own a car, but their pockets did not let them live their dreams.
All these are the wheels that are sold by Tata Motors, let alone the luxury drives offered by Jaguar and Land Rover. Tata Motors is coming up with new cars like HBX, Sierra (new version), Altroz XM, Hexa, and Altorz EV. Tata Motors has brought Tigor, Nexon, and Jaguar’s I-Pace as electric vehicles in the Indian market.
Tata Group has been a significant contributor to the development of India. One of the major contributions in the development of India has been the Air India. Air India was previously known by the name of Tata Air Services which was later renamed as the Tata Airlines was introduced and launched by J. R. D Tata of the Tata Sons Group.
The former Indian aviator and business tycoon went on to win a contract to transfer the parcel and carry mail for Imperial Airways in April of the year 1923. In the October of the year 1923, J. R. D Tata of the Tata Sons Group, flew the first Puss Moth from Karachi to Mumbai carrying the airmail. The aircraft then went on to travel from Mumbai to Chennai. One of the first flights comprised of getting mail from Jenny to Chennai and from Karachi to Chennai through the network of mail services between Mumbai and Ahmedabad.
In the year 1938, Columbo along with Delhi was added as important and two new destinations for the airmail services that were offered by now popularly known and renamed as Tata airlines. In the time of the second world war, the aircraft launched by J. R. D Tata helped to ship supplies needed for the war, rescue multiple and huge amounts of refugees and maintain the other aircraft.
In 1946, the airlines became a public limited company and went on to take the name of Air India. Now, presently, in the year 2021, Tata Motors, under the leadership of Ratan Tata has again won the bid for the debt-ridden Air India and has now again got the ownership of the airlines to itself after almost a century.
Tata Motors, in turn, has been one of the biggest forces that drive the Tata Group. Tata Motors is maintaining the quality and supremacy, while continuously offering a joyous, experiential, and economical ride to almost every Indian. Tata Motors justify their tagline and are everyday Connecting Aspirations.