Audi AG – How The Renowned Brand Built Its Empire

The history of the legendary and renowned automobile and coupé brand Audi extends and leads us back to the 19th century.

With hundred-plus years of experience in the field of coupé and automobiles, Audi is the most prestigious and the leading car seller in its field. With the most distinct characteristics, specifications, and configurations, it is the best in business from all its competitors.

Audi AG is a German vehicle manufacturer that excels in the designing, engineering, producing, marketing, and distribution of high–end or luxurious cars throughout the globe. Audi is the subsidiary or affiliate of the well–known Volkswagen Group of automobiles that has its origin and roots at Ingolstadt, Bavaria, Germany.

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The automobile Wanderer was originally or formerly established in the year 1885 which later on became the subsidiary or affiliate of the AUDI AG. Another famous automobile NSU was amalgamated and merged into the Audi AG. On the 14th November of 1899, Mr. August Horch established the A. Horch & Cie. in Ehrenfeld. On the 10th May of 1904, he later found the August Horch & Cie. Motorwagenwerke AG, a joint-stock company in Zwickau.

After all the mergers, acquisitions and amalgamations, came the issue of a common or in other words, one name for four companies. Mr. August Horch was unable to use the name Horch for his car brand, hence, he and his and business partners started to brainstorm to find a name for his brand. Horch in the German language means ‘‘hear’’ which is ‘‘Audi’’ in the singular imperative form of the word ‘‘audire’’ which means, ‘‘to listen’’ in the Latin language. Hence, the name Audi was brought up and decided by Mr. August Horch and his business partners.

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The first model of the company the Audi Type A 10/22 hp (16 kW) Sport- Phaeton, was manufactured and produced in the same year as the establishment of the company or the famous brand which was followed by the beneficiary and descendant the Audi Type B 10/28PS in the same year as that of the Audi Type A.

Audi started with a 2612 cc inline-four engine model Type A, followed by the 3564cc model, in addition to the 4,680 cc and the 5,720 cc models. These cars were flourishing and profitable even in quite many sporting events as well. Before World War 2, the union used the four interlinked rings as the badge (or as now we call it the logo) which pertains as the logo for the brand Audi even today. 

The primary Audi factory in Zwickau restarted the assembling of the pre-war models in 1949 which were expropriated without providing compensation. The revolutionized brand was re-launched on 3rd September 1949 and it continued DKW’s tradition of producing and manufacturing front-wheel drive vehicles with two-stroke engines. In the year 1964, Volkswagen acquired a 50% stakeholding in the business. The rotary engines were also fitted in the cars.

1200x800 Audi. Used to not like matte black on cars. Now find it really  awesome: carporn

By 1991, Audi had the four-cylinder Audi 80, the 5-cylinder Audi 9-0, and Audi 100. The plant in Neckarsulm is now in the modern era used to produce the magnificent Audi models A6 and A8 and the Audi Sport GmbH (November 2016), an affiliate which holds the responsibility for the development and manufacturing of the Audi high-performance models, R8 and RS models.

From the year 2002 till 2003, Audi regulated the Audi Brand Group, a subdivision of the Volkswagen Group’s Automotive Division comprising of Audi, Lamborghini, and SEAT, that was focused on sporty values of the cars, with the brands’ product vehicles and performance being under the charge of the Audi brand. In September 2012, Audi announced the construction of its first North American manufacturing plant in Mexico. 

Here are some of the best and classic cars launched by Audi that have been the best-sellers-

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  1. Audi R8 Series- This car series brings about one of the most expensive and stylish cars of not just the brand Audi but among all the top high-end car brands available all around the world. Powered with a 5204cc engine and providing a mileage of 5.71kmph, the car commences for Rs. 2.72 crores. The 2-seater has a sporty look to it which gives an incredible driving experience. 
  2. Audi A8 – This is one of the best-sellers of the brand that oozes class. Powered with a 2995cc engine and providing a mileage of 11.7kmph, the car commences for Rs. 1.57 crores. The sedan has an automatic transmission supported by an 8-speed gearbox. 
  3. Audi TT – The car is one of the least expensive models that are launched by the brand. Despite being inexpensive as compared to most of the cars of the brand, the Audi TT comprises an amazing set of features to make the drive fun. The car is available in two types of petrol engines. The car is powered with a 1984cc and 3189cc engine and provides a mileage of 9.5 to 14.33kmph, the car commences at a price of Rs.58 Lakh to 65.43Lakh. 

Audi, along with fellow German marques BMW and Mercedes- Benz is among the best and leading seller high-end car brands throughout the world. 

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