Booming Career in Digital Marketing
Have you ever felt deciding on your career is the biggest conundrum of all of the world’s enormous dilemmas? So, I want to ask you while browsing the internet, you must have come across the advertisements, videos, images that are strategically made for the branding of the products.
If you showed even a little bit of interest and curiosity in the hard work that goes behind the making of them, then digital marketing is the accurate career path for you.
What is Digital Marketing?
The process of promoting, branding strategically, and making it possible for the products to reach a wider range of population domestically as well as globally in less time with the utilization of internet services or platforms is called digital marketing or online marketing or internet marketing.
Who needs Digital Marketing?
There is not a single person in this world who doesn’t need digital marketing to promote their company, brand, and themselves and India is one of the leading countries with 650 million internet users which helps in growing the digital marketing industry not only domestically but globally.
Big enterprises, start-ups, education sector, healthcare, law firms, finance and taxation sector, entertainment field, and many more. Anyone who wants to boost the quality and quantity of their work require digital marketing.
Keeping in sight the current noxious condition of Covid-19 throughout the globe, the need for online marketing is escalating day by day, everyone in the world is striving towards making their brand value by exercising the digital marketing platform.
Personally, in today’s world, I would refer to the forthcoming aspirants to go for digital marketing as one of their career choices, as undoubtedly it will be beneficial to them both on an individual and professional level.
Why Digital Marketing is the best career choice?
- As the world is becoming technology savvy day by day, choosing digital marketing as your first career choice is an advantage, which concludes that you are on a side with lots of benefits and learning.
- The financial numbers of the digital marketing sector is one of the fastest-growing economies all around the world.
- It brings flexibility in your method of working, the majority of people don’t consider it a 9 to 5 job because you can do it from anywhere, from the comfort of your house to the tranquil vibe of the café you like.
- It will make you more creative, innovative, productive and bring out the most surprising contemporary factors from you.
- This job has not only one but many career paths such as content writer, social media manager, website developer, SEO expert, video production, and many more.
Different roles in Digital Marketing?
If you are thinking that being a digital marketer is a job where your involvement will be limited, then you are wrong. This profession will expand and grow your intellect power and creativity quotidian.
• Website Developer/Designer – While surfing the internet, you might have come across some of the beautiful, sophisticated, inclusive, and elegant websites and might wonder who are the people who do such amazing work, they are called web developers.
They play the most important role in the field of digital marketing as they create the base for the other divisions of the digital marketing sector to work or create on.
The web developer is mostly responsible for designing, coding, and altering the website often to make it accommodating for users or people. As a web developer, it is a must to know HTML, JAVASCRIPT, CSS, and programming.
• Search Engine Optimization (SEO) Specialist – SEO specialist mainly works to improve the traffic and ranking of the website for its promotion which results in the increased visibility of your website and pages in the search engine result pages (SERPs).
Only getting the website designed won’t make it in the top list of google for it to reach the people and users, thereby many companies hire SEO professionals for the promotion of their websites, they do keyword research and apply it in the content to make more search-oriented. They also assemble sitemaps and submit them.
• Content Writer
If you think you have the talent for writing unique and creative content, then you are the right one for this role. A content writer’s job includes writing distinctive and plagiarism-free content about the given subject and making it SEO-friendly. A content writer needs to have an unblemished command of their writing and language skills and a vast range of vocabulary.
• Social Media Expert
This section of digital marketing demands executing your work with creativity and scheme. The responsibilities of social media experts are working with the content team on searching about the social media trends and coming up with the plan or strategy to make your projects stand out on the social media platforms.
• PPC (Pay-per-click) or SEM (Search Engine Marketing) Professional
Just like Search Engine Optimization, Search Engine Marketing is also a way of increasing the visibility of the website in Search engine result pages (SERPs) through paid advertisements which you must have been at the top of your search pages. As an advertiser, you have the required amount for the ad whenever someone clicks on your online advertisements.
PPC also includes Ad Auction which is a bidding system. It means, as an advertiser you can bid on any of the terms or keywords that you want to display in your advertisements. PPC professionals’ day-to-day job is to strategize, design, carry out, and optimize advertisement campaigns.
Some of the examples of SEM are google ads, bing ads, Microsoft ads, Facebook ads, Twitter ads, LinkedIn ads, Quora ads, paid Pinterest pins, and many more.
• Digital Marketing Manager
The responsibilities of digital marketing manager are working with the reliable team of creators to brainstorm on ideas about campaigns, collaborating with different companies, agencies, and media personalities, reporting on the trends and insights and analytics, planning and executing digital marketing including SEO and SEM, email marketing, social media marketing, content writing with leadership and perspective.
How Can you get started as a digital marketer?
The first step you need to take is to learn, practice, and get a certificate in digital marketing from a reliable and trustworthy digital marketing institute.
Then, you need to start making links with the people who need it and spreading your work on many social media platforms as this will help your work to get noticed which will bring you more clients to you and that phenomenon will challenge you to work out of your box as an evolving digital marketer.
How much you will get paid?
Ø Content Writer – At the start, a content writer will get a payscale of 5k to 8k per month as they will gain more experience, the salary will shoot up to 5 lakh to 8 lakh per annum.
Ø Web Developer– A web developer will start at the salary of 2 lakh to 3 lakh per annum and when it comes to gaining more experience the salary will rise to 6 to 10 lakh per annum.
Ø SEO and SEM Expert – An entry-level SEO and SEM expert will acquire a pay scale of 80k to 1 lakh per annum but with the experience of 4 to 8 years, the amount will go up to 5 to 7 lakh per annum.
Ø Social Media Expert – The fresher of social media will get a salary package of 96k per annum and with more training, the income will increase to 4 to 5 lakh per annum.
Ø Digital Marketing Manager – At the start, a digital marketing manager will get a payroll of 3 to 5 lakh per annum and with more maturity, in the role, it will grow up to 8 to 10 lakh per annum.
edited and proofread by nikita sharma
